The fact that videos have become a staple of our everyday lives is no secret, but they’re no longer just one part of your overall marketing plan. Video is a great way to get personal messages across, and this is what the modern-day audience wants. Videos are more engaging and give the audience a more personal touch than any other type of media.
With a tool like Sendspark, you can record and share personalized video messages to improve engagement and humanize interactions without being swamped with work. At first glance, Sendspark may seem like just another screen capture application, but it’s so much more than that.
With Sendspark you can send a video message to your target audience at your own pace, so you don’t have to be overwhelmed by work. With video embedded in your emails, you can increase your clickthrough rate, which can help you get more leads and sales.
Who is at the Helm of Sendspark:
Sendspark was founded by Brandon Escalante in 2019 together with Bethany Stachenfeld, his long-time colleague from the email marketing sector. The goal was to reduce the time and efforts that it takes to create effective video emails. There are lots of moving parts when it comes to video marketing, and it’s hard to get them to work together. Sendspark takes care of that.
There are several startups where Brandon has led product and design, including Seatsmart, VidGrid, Filestack, etc. However, one thing that has always bothered Brandon about email communication was how flat and lifeless it felt at all times.
Brandon soon realized that by using video over email, the recipients are forced to pay attention to the email because of the format. It is not just a template, it is not just another computer bot, it is an actual representative from the company. His aim since the beginning has been to provide you with everything you need to create videos that are personal, expressive, and overall a better way of sharing information.
How does Sendspark work and what makes it so useful?
Video Marketing is a powerful tool for growing your business. It is a highly effective way to reach out to new customers as well as sustain relationships with ones you already have. When combined with email marketing, it becomes even more powerful. That’s because video is a great way to communicate the benefits of your product or service.
Sendspark lets you create personalized videos for your contacts and send them directly from your inbox. You can use it for lead-generation or use it as a way to get potential clients engaged and craving more content from your business or company.
Let’s take a look at how Sendspark puts life back into marketing and sales with personalized video emails and what makes it so useful?
Marketing with videos is one of the best ways to visually represent your brand, connect with your customers, and persuade them to take action. Though you may think of video marketing as the fun part, it takes hard work to get going. That was until Sendspark emerged from the shadows. Sendspark allows marketers to create marketing videos on their own within minutes.
You can add the human touch to your videos and use these personalized videos in many different ways. You can use it to introduce and nurture leads, show new customers the way, engage the community or even request video testimonials from your customers, and share them over the internet. The possibilities are endless.
A personalized video can engage your audience better than a single-page text post and keep them on your website longer. Individuals also find personalized videos to be much more thorough in explaining a service or a product. Sendspark is a tool that will change the way you create videos.
With Sendspark, you can choose to record your entire screen, or just leave your face in the center or side of the screen while recording a video. A personalised video email lets you stand out in the inbox and make genuine connections with your audience.
You can respond faster to your customers’ needs if you understand them better and, the better you can tailor your products and services to fit their needs. Videos are much more effective in doing that, and Sendspark lets you make those without being an expert video editor.
With Sendspark you can more effectively and efficiently use videos when you have something you want to convey to your customers. You can engage with your existing customers, welcome new ones, get their feedback, celebrate milestones, give community updates, and do much more.
Personalization & Branding:
The human element in an email campaign is important since it encourages your audience to learn more about you. Make your video more eye-catching by adding custom branding and personalizing it with Sendspark after recording.
Sendspark helps by enabling you to create customized videos with your logo, branding, and information to make it look more professional and well-crafted. It also offers the option to personalize each video share page with your logo, branding, and call-to-action, ensuring you get the most out of your videos.
Using Sendspark, you can set up multiple workspaces for your different businesses, giving you access to them from one location. You can invite different team members and collaborate with them on projects.
Your workspace can be customized with custom colors and branding, and you can also see analytics right from your dashboard. Adding team members, creating workspaces, and switching between workspaces is very simple and makes managing multiple projects much easier.
Pros & Cons of Sendspark:
Video marketing and communication is the wave of the future that changes how your customers interact with you and how you interact back. And, to make sure that you don’t get left behind, Sendspark is the right tool for this job.
Nevertheless, we should not bury our heads in the sand. It’s always great to take a step back, slow down, and evaluate the pros and cons before moving forward.
- Sendspark simplifies the process of recording your screen or webcam at the same time with the ability to share the video in a regular email or message
- Chrome Extension allows you to engage customers and prospects with professional-looking video updates right from your browser.
- Sendspark has a clean and simple UX/UI design making sure that everything you would ever need is easily accessible.
- Sendspark lets you customize colors, logos, CTAs, and more making the final video look professional.
- Sendspark lets you customize the thumbnails of your videos, allowing you to add recipients’ names or branding to make them more personalized.
- Sendspark has a responsive customer support team, so you can expect near-immediate responses to your queries, suggestions, or complaints.
- Sendspark lacks an organizational system so you cannot organize videos into folders or segments.
- Sendspark is not available on mobile phones, so you’re unable to upload videos from your Android or iOS devices.
- Sendspark lacks video editing and trimming features, making it difficult to fine-tune your video.
Altogether, Sendspark is a sophisticated tool to have in your toolbox to help you better communicate with your customers and prospects and build strong human connections.
Sendspark’s Onboarding Process
Sendspark is a great way to get your message out into the world and get more exposure. You can promote your business or product, or even reach out to customers and prospects to build relationships with them. If you are looking to improve your marketing and advertising, then there’s no better time than now to begin!
Onboarding is straightforward and can be completed within minutes. You can get started by going to Sendspark’s homepage and clicking on the “Start Recording for Free” CTA you see or by clicking on “Sign Up for Free” in the header. You will be taken to the registration form.
You can sign-up either by entering an email address or by using a Google account. After you’ve entered an email address, you’re required to fill in some other details such as your first name, last name, company details, and a password. Once you’re done with the registration, you’ll be redirected to the dashboard
Once you’ve completed the registration, you will arrive at a dashboard that offers a clean easy-to-use interface where everything is located in the right place. Here you can navigate between your videos, team videos, templates, or even start a new recording.
On the other hand, you can get Sendspark’s chrome extension from the Google Chrome web store if you want the ability to record videos right from the web browser. You can capture your screen, audio, and record your webcam at the same time with the chrome extension.
Sendspark provides both a browser extension as well as a web-interface that allows you to not only create personalized videos but also share them through email, embed them in websites, share links, and more. Regardless of how you choose to move forward, the user interface is clear and simple, and you will get the hang of it in a few seconds.
Sendspark’s Pricing Structure:
Sendspark offers several different plans for individuals, entrepreneurs, small and large businesses alike. The free plan has everything you need to get started for free and then you can grow with your needs and switch to other plans. Sendspark offers plans designed to meet the user’s needs, so you can make the most of the tool.
|Price||$0 per month||$15 per month||Customized price plans|
|Videos||30 videos||Unlimited Videos||Unlimited Videos|
|Web + Screen Recording||Yes||Yes||Yes|
|Branding||Sendspark Branding||Custom Branding||Custom Branding|
The Free Plan lets you record 30 videos per month, with some other limitations however, it is enough to get your video marketing juices flowing. The real fun begins with the Pro Plan where you can record unlimited videos with custom branding and other features that you need to get the best Sendspark experience at only $15/month.
The Enterprise Plan is a plan best suited for large businesses and marketing agencies looking for a personalized way to build relationships with their clients. It comes with premium support, and it is priced according to the magnitude of the company.
Sendspark’s Customer Service:
Sendspark’s entire business model depends on the importance of building strong relationships with customers, but do they implement it when interacting with their customers? The answer to that is yes. Sendspark offers top-notch customer service that can be contacted in several ways if you encounter difficulties, have complaints, questions, or suggestions.
The help center contains different articles and guides that can assist you in getting started with Sendspark. It helps you in getting a better understanding of how it functions and how you can use it to record, share, or request videos. However, if you’re still facing difficulties, you can seek support through other methods, such as live chat.
Live chat can be accessed by clicking on the chat button on the bottom right corner of the page. Here you can talk to a customer service representative at any time of the day to receive timely responses to your inquiries, suggestions, or complaints.
These days, people are bombarded with more marketing messages than ever before. If you want to get your message through to a mass audience, you need to do something that stands out. With Sendspark, you can achieve just that by sending videos that offer a more personalized touch, making it easier for you to stand-out in the crowded world.
Combine that with personalized thumbnails, custom brandings, collaborative workspaces to work with your team, top-notch customer support, the ability to gather video content from your clients, and more. You get a tool that’s capable of taking your business to new heights, that too at a very pocket-friendly price. This one’s a keeper.