Frase Review

Frase Review & Overview | Building The Content Your Audience Needs

Frase Overview:

If you’ve been toying with the idea of creating content that speaks to your audience, then you know it is in fact anything but easy. You can generate content in many ways, but if you want your content to resonate with your audience then answering questions your audience already has is the best place to start. 

Ensuring that prospects never leave your website before finding what they’re looking for might seem like going down a rabbit hole but what if the answer to your content marketing woes is right in front of you? Make way for Frase.

Frase is an online solution that combines all of the tools you need to optimize your content for performance in search engines into a single unified platform. logo
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Frase’s AI-powered tools help you easily identify the questions your target audience is asking online, create content capable of answering those questions, and answer questions on your site with content optimized for your readers.

Frase is an amalgamation of two effective tools; Frase Content and Frase Answers. It offers a comprehensive platform powered by artificial intelligence (AI) that maximizes your content marketing activities and conversion rates.

Having trouble outranking your competition? Frase Content might just be what you’re looking for. Frase Content is an effective on-page SEO tool that helps you to optimize your content so that you can ultimately increase traffic to your website. 

It creates detailed content briefs in a matter of minutes and gives clear recommendations on how to optimize your posts for top search engine rankings.

Ever considered using a chatbot to automate your customer experience but thought it was too expensive or complex? Frase Answers is an effective, and easy-to-use AI chatbot solution. It crawls your entire website to create an intelligent knowledge base and uses your website content to answer your visitors’ questions 24/7.

Who is at the helm of Frase?

Founded in 2017 by Tomas Ratia and Frankie Liuzzi, Frase is a startup headquartered in Boston, Massachusetts. At a previous startup Ratia founded, he noticed a productivity gap between the research and writing process. 

Thinking about how word processors and search engines evolved independently of each other, the idea for Frase was born.

Tomas Ratia, Co-founder & CEO:

Tomas Ratia, a Harvard graduate, driven by his passion for research and technology, wanted to create a tool that would revolutionize the way people conduct their research and write. This was the beginning of Frase.

Frankie Liuzzi, Co-founder & CTO:

Frankie Liuzzi, who earned a Bachelor of Science in Computer Science from Northeastern University, has always been interested in Artificial Intelligence and Machine Learning. As an Engineer, Frankie has also worked with Crimson Hexagon and PayPal in addition to Frase.

The Frase Team:

The other members of the Frase team consists of people deeply committed to the future of search, content, and conversational AI. It consists of data scientists, software engineers, and marketers committed to making Frase even better.

How does Frase work and what makes it so useful?

Wouldn’t it be great if there was some tool that could help you create high-quality content that drives SEO, and also improves your search traffic potential? 

Well, there is. 

Meet Frase, an AI-powered platform that helps you with the research part of content creation, allowing you to focus on creativity and “the big picture”. In addition to helping you answer all the day-to-day questions, it can help you drive SEO by creating content that answers the questions of your readers.

It’s high time we take a closer look at how Frase works and what makes it so useful? Now let’s get straight to the point and go over the features one-by-one.

Frase Content:

If you’re a content marketer, you know how challenging it can be to answer the questions your audience is asking. You can’t keep up with all the information out there. 

If only there were a way to automatically identify the questions your audience is asking, and quickly create detailed content targeted to that audience. That’s where Frase Content can help.

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With Frase Content, you can maximize your organic search traffic and visibility by identifying the questions your audience is asking and composing detailed content briefs for SEO-friendly content. 

Using the keywords you provide, Frase will create targeted results based on the search preferences of your audience. Additionally, you can optimize existing content by simply adding your keywords and URL to the article you wish to optimize. 

This is where Frase Content comes in handy because it does the thinking for you so that you can concentrate on what matters: writing.

Frase Answers:

Today’s digital world is very demanding. If you aren’t in constant touch with your prospects or customers, you will fall behind. Wouldn’t it be great to have an AI-powered chatbot answering questions, and speaking with your visitors and customers 24/7? With Frase Answers, you do.

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Frase Answers can relieve the load from your support team by answering questions and turning qualified leads into sales, ultimately increasing your conversion rates. 

Frase Answers is designed to answer visitors’ questions 24/7, allowing live chat costs to be minimized without sacrificing the customer experience. Further, Frase uses your website’s content to train the AI, resulting in a more personalized experience.

Question Ideas:

Have you been trying to come up with new content ideas, but it just doesn’t get as much attention as it should? Creating engaging content that is well researched and tailored to your audience will help you to stand out from the crowd. 

With Frase, it’s easier than ever to discover what your audience is asking online and create content that answers these questions and boosts your search visibility.

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Using Frase’s Question Ideas tool, you can find questions related to a topic by simply entering keywords and pressing the search button. A better understanding of the types of questions your audience is asking online will help you develop relationships with them via answer-focused and SEO-friendly content.

Pros & Cons of Frase:

Frase makes researching and writing a lot easier, and it does that in spades. With Frase, you can take your ideas from concept to completion all in one place within no time. 

It’s the answer to every content writer’s dream – especially if you’re busy here and there and just can’t find the time to research and finish your long-incoming articles.

Knowing its pros & cons is important when considering using it. It’s your money after all, and you should be getting the best return on it. So let’s dive right into that.


  • Frase is an easy-to-use tool that combines a great user experience with a straightforward user interface.
  • Frase is a great tool for creating content briefs with the ability to cut content creation time almost in half.
  • By crawling the entire website Frase Answer answers the question your audience is asking on the website automatically without compromising the customer experience.
  • Frase’s content optimizer helps you optimize your existing content, improving its ranking on SERPs using Google’s top 20 search results.
  • Frase’s Question Ideas tool helps you tap into the questions your audience is asking on search engines and forums, helping you create engaging content.
  • Frase has a super friendly and responsive support team, so you can expect timely responses to your queries, suggestions, and/or complaints.
  • Frase can integrate with Google’s Search Console for topics and keywords, which are then ranked based on impressions, position, clicks, etc.


  • It has a slight learning curve, tackling which might seem a bit too much at first, but once you get used to it, it goes smoothly.
  • In Frase Answers Engine, you can only use English and it does not offer support for other languages.

We can’t deny the fact that Frase is indeed a powerhouse and can play an important role in streamlining the process of researching, writing, and optimizing content. However, there is no such thing that is 100% perfect. The same goes for Frase. Despite having all the features you may need, there will still be some limitations.

Frase’s Onboarding Process

Frase is more than just a platform for creating and optimizing your content: it’s also a place to do the actual writing, thanks to the built-in text editor. Frase is ideal for all users, regardless of skill level, as it helps save time and generate more revenue through content. So how do we get started? Let’s take a look.

Getting started with Frase is super-easy, you’ll need to head to the Frase homepage to sign up for a monthly subscription plan or a free plan. You will then be guided through a series of steps that will get you up and running in no time.

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By clicking on the “SIGN UP FREE” link, you will be redirected to the next step in the registration process where you will need to input your contact details, set up your account by adding your information, and create a password. Getting started is easy and quick.

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Once you’ve done that, just enter your email address, full name, choose a password and click on sign up to finish setting up your account. Then, Frase will send you a nice welcome email along with the confirmation link. In the last step, you must confirm your email. Once you have completed these steps, you are ready to use Frase. (phew, that’s a relief)

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After signing up, you’ll be taken to the Frase dashboard, where all the work happens. The dashboard provides an easy-to-use interface where you can choose between Frase content or Frase Answers according to what you’re looking to do. In addition, you’re also greeted with a note from the Founder thanking you for trying out Frase.

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Clicking the Frase Content CTA takes you to the content optimization side of things, where you can find a variety of resources and tools to streamline your content research process and come up with better content more quickly. Also, you will find the Question Ideas research tool and Google Traffic feature here.

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Clicking the Frase Answers CTA will take you to the self-service automation and chatbot side of Frase, where you can find all the bits and pieces needed to set up your chatbot assistant. 

Here you can find the option to crawl your website and create an assistant capable of using your website’s content to answer your visitors’ questions 24/7.

It’s that simple. The onboarding process is done and you are good to go! What could be more simple?

Frase’s Pricing Structure

Getting your head around the pricing section of Frase can be overwhelming at first, as the pricing section on the website offers a literal sea of information. Despite this, with Frase, you have plenty of flexibility since this is a software as a service platform so you can get started immediately and upgrade or downgrade as you see fit.

When you aren’t familiar with their different pricing plans, it can be confusing but we’ll break it down for you so it’s crystal clear. To help you choose the best plan according to your needs, we have listed below a comparison of each different plan.

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Frase also has a Free Plan that you can use to find out whether Frase is the right tool for you or not. This plan lets you try all the features of Frase and you can sign up for the free plan anytime with a monthly usage cap. This can be good if you want to get a taste of what it feels like using Frase.

The Basic Plan starting at $44.99/mo is ideal for individuals providing content optimization services and it includes 30 document credits, with all the features such as pre-built templates, automated content briefs, unlimited exporting & sharing, etc. For $114.99/mo, the Team Plan is ideal for SEO and content marketing teams working together at a large scale and offers unlimited document credits and up to 3 user seats.

The Growth Plan is suitable for full-stack teams working on traffic and conversion optimization, starting from $199.99/mo it offers all the features included in Team Plan, with additional functionality for the Frase Answers engine. The Enterprise Plan is for high traffic websites and enterprise growth teams and offers a custom pricing plan.

Frase’s Customer Service:

Nowadays, customer service can feel like a funny old thing. Some days, you feel as if no one cares, and other days, it feels as if everyone’s looking out for you. The quality of one’s customer service is often what sets a company apart from the competition. Luckily, that is something that the folks at Frase understand.

Frase has a team of dedicated customer support experts who are always happy to deal with any problems or questions a customer might face. With Frase, you can access help right from their website without the need to sift through endless options. 

You can access the help center by clicking on the Contact Us CTA found in the footer of the website, from here you can find all the ways through which you can get in touch with the customer support team.

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Several methods exist for contacting the support team, including scheduling a meeting with an expert from the Frase team or submitting a support case. Additionally, you can find all the social media handles of Frase from where you can connect with the team.


When it comes to saving hours of research time, Frase could be a good pick for you. Frase is like having your own research analyst working for you to deliver you the latest and actionable insights for your content. It will complement the resources you already have and make your content creation process more efficient.

In just seconds you can have hundreds of ideas flowing in no matter how often “writer’s block” hits, and you can use all of its built-in features to analyze keywords and write optimized content. That way, each blog post you write will rank with search engines for targeted keywords with a great deal of search traffic and potential revenue flow.

Frase is a simple and affordable solution that automates your content creation process — from idea generation to content planning, creation, support automation, and more. Doesn’t that sound good?